Green Retailing in the Netherlands is booming

n The Netherlands you see the trend that despite, or maybe thanks to, the crisis, that green retailing is hot. For some important Dutch retailers it was a stimulation to further focus on green retailing, sustainable and repsonsable retailing.

When the economical crisis began, many people were afraid of the effects on green retailing, that companies would choose for cost savings instead of social responsability. Partly this happened, retailers competing on price without thinking to much of the environment, but we also some innovative new initiatives to develop environment-friendly retail projects.

Research shows that 59% of the Dutch people is prepared to pay an extra for more sustainable products and/or services.

Below we give some examples of the Dutch retail sector of how some of the mayor players adapted to environmental-friendly and honest retailing.

Maxeda, the organization of 11 retailers launched a program called “keen on green”.
La Place for example serves only Max Havelaar coffee and biological tea

De Bijenkorf launched a clothing brand “Pure”, all products made of biological cotton

V&D increased the assortment of with a lot of new green products

DIY-markets Formado and Praxis increasingly add new construction materials which are used to make houses more environmental friendly, they even decreased the format of the leaflets which are now printed on environmental friendly paper.

Project “The Green Plug” of BCC electronics chain, increasing the consciousness of the consumers for environmental solutions like saving light bulbs. Clients can borrow energy meters for free.

Clothing brands G-Sus and Mexx are now members of the Fair Wear Foundation

Development of Dutch bio-shopping-mall

In the Dutch city Almere they are working and developing a new bio-shopping-mall. The design is foreseen of a green environmental-friendly roof-top. The green roof, let the shopping-mall integrate with the environment, it is also works as a water reservoir, isolation of heatness and coolness and as roof for the parking. It also it seems a parc. The idea is to integrate a greenhouse under the roof. In the shopping mall they can sell the produce of this greenhouse in a biological restaurant and supermarket.

The total area measures 2.500 sqm, everything built in an environmental friendly way, including a supermarket, biological restaurant, several stores and 28 appartments (selected for the image and sustainability).

Ecolabel: the label for green retailers

The European Ecolabel is a voluntary scheme, established in 1992 to encourage businesses to market products and services that are kinder to the environment. Products and services awarded the Ecolabel carry the flower logo, allowing consumers - including public and private purchasers - to identify them easily. Today the EU Ecolabel covers a wide range of products and services, with further groups being continuously added. Product groups include cleaning products, appliances, paper products, textile and home and garden products, lubricants and services such as tourist accommodation.

While the logo may be simple, the environmental criteria behind it are tough, and only the very best products, which are kindest to the environment, are entitled to carry the EU Ecolabel. What is more, this is a label that consumers can genuinely trust. The criteria are agreed at European level, following wide consultation with experts, and the label itself is only awarded after verification that the product meets these high environmental and performance standards.

The EU Ecolabel is a rapidly growing brand. Many producers wanting to sell their products across Europe have realised the benefits that the European Ecolabel brings. Products bearing the Flower logo can be marketed throughout the European Union and the EEA countries (Norway, Iceland and Liechtenstein).

The voluntary nature of the scheme means that it does not create barriers to trade. On the contrary - many producers find that it gives them a competitive advantage.

Ecolabel criteria are not based on one single factor, but on studies which analyse the impact of the product or service on the environment throughout its life-cycle, starting from raw material extraction in the pre-production stage, through to production, distribution and disposal.

The flower logo helps manufacturers, retailers and service providers gain recognition for good standards, while helping purchasers to make reliable choices. The EU Ecolabel is part of a broader action plan on Sustainable Consumption and Production and Sustainable Industrial Policy adopted by the Commission on 16 July 2008.

Over the past ten years, the "Flower" has become a European-wide symbol for products, providing simple and accurate guidance to consumers.All products bearing the "Flower" have been checked by independent bodies for complying with strict ecological and performance criteria.
There are currently twenty-three different product groups, and already more than 250 licences have been awarded for several hundred products.

The EU Eco-label is administered by the European Eco-labelling Board (EUEB) and receives the support of theEuropean Commission, all Member States of the European Union andthe European Economic Area (EEA).The Eco-labelling Board includesrepresentatives such as industry,environment protection groupsand consumer organisations.

Check http://www.eco-label.com/ for the manufacturers and retailers who have this label and/or for more information on this topic.

Dutch soft drink manufacturers plan saving energy

The Dutch soft drink sector will save yearly 2 per cent in energy costs. This plan will include the yearly saving untill 2020. The cooperation of Soft Drinks, Juices and Waters (Dutch name FWS), including companies like Coca Cola, Vrumona, Refresco, United Softdrinks and Hero, agreed this last Friday with the government.

The focus point of the agreement is to lower the quantity of energy per product, for example looking to reduce the quantity of water. The participating companies are responsable for 80% of the energy use in the soft drinks sector.

Trends in Retail: green companies need to think and act green

Trends in Retail: The consumer research of Capgemini shows that there are many new green companies in retail. This research is done together with TNS NIPO and shows the yearly trends and developments in the retail sector.

At the area of eco-retailing / green retailing the most important changes of the retail sector are seen. The consumer can rapidly change their buying behaviour but with the choice for green companies and green products they are secure of their choice; they think green. The influence of green retailing is increasing, many new companies are launched. The companies need to invest in new, fresh concepts with the real green story. It is not only telling that you are a green retail company but more important think and act as a green retailing company.

Asda Supermarket introduces environmental friendly beef product

As one of the first UK supermarkets, Asda has achieved an environmentally friendly product in its low carbon beef. Having made efforts to establish and lower the level Co2 emission of its dairy bulls, the store is now offering beef that emits a third less carbon than the standard twenty-four month cattle. The chain has produced the industry's lowest carbon rate in meat produce.

This new method of supply won the Best Head Office Initiative Award at the 2009 Supermeat and Fish Awards in London last week. The supermarket chain, worked closely together with their suppliers, now rearing dairy bulls for 9-11 months in order to reduce the carbon measurement emitted from the dairy bull during its lifetime. The results are smaller and more manageable portions, a more positive impact on the environment, and a cheaper product for consumers.

Asda hopes that the operation can benefit their stores throughout the UK and that it results into a greener and cheaper product which benefits suppliers, retailers and consumers alike. The group hopes to extend this production process into dairy products like eggs.

Spanish supermarket chain Condis focuses in green retailing by using electric delivery van

The Spanish supermarket chain Condis gives a new impuls to sustainabilty in retail. The last result is the introduction of the electric delivery van, delivering the internet orders at home. The initiative will be tested first in the region of Barcelona, but there are plans to adapt it also to the rest of the stores in Spain.

The new ecological delivery van reaches a maximum speed of 80 kilometer per hour and has a reach of 160 kilometer with an availability of 2 tons of weigth. The recharge point is located at the central office in Montcada I Reixach (province of Barcelona), where the chain also placed 200 sun panels and biodiesel tank for the current vans.

At this moment the Condis Group posesses 20 delivery vans in the metropolitan area of Barcelona to deliver the internet orders at home. The new delivery van, being the first food distributor in Spain, will not be added to the current number of delivery vans but will replace the traditional ones. The big advantage of this new delivery van is that there is no emission of CO2, next to the lower costs in maintenance there the motor is more easy to repair.

Condis supermarkets are located in Catalonia and in the centre of Madrid, with 193 owned supermarkets and 224 franchisers. In 2008 the Condis Group made a turn-over of 762 million euros.