What are the advantages and opportunities for a retailer in green retailers? Where do they need to think of and which measurerement they can apply now? A small guide into green retailing.
Suppliers
Some important questions retailers need to think about when they choose a supplier looping at the environmental benefits of this supplier and his products.
What kind of company is your supplier, how are their production methods, are they looping for ways to reduce pollution and garbage and are they reducing the level of energy and water?
Where is your supplier located? What does this mean for the pollution of the transport from the factory to the distribution center and finally the supermarket? This is a difficult paradox, once a company decided to quit all the African products from their assortment to reduce the level of transportation and emissions of gases, on the other hand this decision resulted into a lot of difficulties of the farmers and suppliers in Africa.
What happens with the product after use of this product? What is the level of garbage? Can this be re-used? Can it be recycled?
Consumers
Communicate with your clients, make sure that your claims can be proved! If you say to reduce the level of plastic bags, reduction of CO2 make sure it happens and very important make it understandable for the consumers.
Communicate how things are measured and what the effects on the environment are. Display these environmental friendly products on an important place, support them with labels of the environmental impacts of the products and the packaging.
Opportunities in green retail
Green retailing gives you a good opportunity to win the trust and the loyalty of the consumers. Search for the measurements you can take to get a green store: Offer reusable packaging and bags, to return it to the supplier or that the consumer can re-use it. Install energy efficient lighting and water saving devices in-store (for example rainwater installation to re-use the water). Reward your customers when they do not need a bag.
Vary the size of a bag; convenience stores can work with smaller bags than traditional supermarkets, offer different sizes.
Tell your customers and employees about your efforts to save the planet!
The advantages for the retailer
- Your customers feel good about shopping in your store
- You reduce your impact on the environment
- Your employees enjoy a better working environment
- You improve your companies “green” image
- You save and earn money
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