Tuesday, 21 July 2009

Mars further develops plan with new action to Sustainable Business

After our recent article of the Green order System of Mars in the Netherlands, Mars comes up with a new action to sustainable business. The Green Order System has the objective to change the order behaviour to reduce the emission of CO2. The impact on the environment will be measured and communicated to the clients.
Mars now communicated that after 2020 they want to produce 100.000 tons cacao with the UTZ-Sustainability certificate. The UTZ-Sustainibility organization focuses in higher productivity on the same area, with the aim to reduce the loss of wood and to improve the income of the cacao farmers. Untill 2020 this will be adapted in different phases.

This manufactured chocolate will be used in the Mars products like Bounty, Twix and Mars. Next to the UTZ certification Mars also works with Rainforest Alliance. The method of UTZ is a structural approach to improve the productivity and reduce the level of poorness in the areas. Farmers learn how to improve their productivity, with improved methods. Furthermore they explain that farmers need to produce a wider assortment of products, to avoid depending to much on one product. Mars thinks this new production methods will increase the benefits between 30 and 50 per cent, mainly focusing on Ivory Coast (worlds biggest manufacturer of cocao for Mars).

UTZ Certified Good Inside is dedicated to creating an open and transparent marketplace for agricultural products. It offers coffee, tea and cocoa certification programs and manages traceability for RSPO certified palm oil, UTZ CERTIFIED vision is to achieve sustainable agricultural supply chains where farmers are professionals implementing good practices which lead to better businesses, where the food industry takes responsability by demanding and rewarding sustainably grown products, and where consumers buy products which meet their standard for social and environmental responsability.

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