Trends in Retail: The consumer research of Capgemini shows that there are many new green companies in retail. This research is done together with TNS NIPO and shows the yearly trends and developments in the retail sector.
At the area of eco-retailing / green retailing the most important changes of the retail sector are seen. The consumer can rapidly change their buying behaviour but with the choice for green companies and green products they are secure of their choice; they think green. The influence of green retailing is increasing, many new companies are launched. The companies need to invest in new, fresh concepts with the real green story. It is not only telling that you are a green retail company but more important think and act as a green retailing company.